Alan L. Friel

Alan Friel is a partner in the Intellectual Property Department of Wildman Harrold. He counsels his clients on contractual transactions, intellectual property, regulatory compliance, financing, licensing, distribution, acquisitions, joint ventures and strategic alliances. His clients span a number of industries, including advertising and promotions, film, television, animation, music, publishing, technology, interactive games, software, Internet and eCommerce, manufacturing, telecommunications, apparel and consumer products. Alan is a member of the entertainment, intellectual property, technology and advertising sections of several bar associations and is AV rated by Martindale-Hubbell. He is also active in philanthropic activities, serving or having served as outside general counsel or on the board of several charitable institutions and trade associations.

Representative Experience:

Counsels on new media, e-commerce and privacy transactions
Extensive experience in matters relating to live action and animation television and theatrical motion picture development, production and distribution
Negotiates branded entertainment and product placement and integration agreements
Represents clients regarding (online and offline) advertising, marketing, sponsorship and promotions
Drafts and negotiates licensing agreements and other intellectual property transactions
Counsels clients in connection with interactive game and software development and publishing
Additional representative experience

Publications And Presentations:

Speaker, “Avoiding Liability While Engaging Consumers Through User Generated Content, Social Networking and Other Web 2.0 Devices,” New York, NY, June 17-19, 2008.
Speaker, “Cross Platform – Integrating Content, Advertising and Sales,” Entertainment Industry Conference, Beverly Hills, CA, June 18, 2008.
Speaker, “Digital Marketing Practices Implementation and Legal Compliance,” DM Days New York Conference & Expo, New York, NY, June 10-12, 2008.
Speaker, "Our Content, Their Content - Yahoo! Editor Guidelines," Yahoo! In-house training, Santa Monica, CA, June 10, 2008.
Speaker, “Where Is Technology Headed Next And What Is The Future?” e-havioral, Peer to Peer and New Media Marketing Conference, Seattle, WA, June 2-3, 2008.
Speaker, UCLA, Graduate School of Television, Film and Digital Media, instructor 1996–2008. Courses include “The Legal and Business Aspect of the Entertainment and Media Industries,” “New and Convergence Media,” “Negotiation Theory and Practice” and “Trends in Television and Emergence of Multiplatform Media.”
Speaker, “Avoiding Third-Party Liability While Continuing to Reap the Benefits of User-Generated Content and Social Networking Sites,” Advertising Law XXI, American Conference Institute, Las Vegas, Nevada, May 28-29, 2008.
Author, “No Purchase Necessary – Sweepstakes and Contests have become mainstays of the marketing arsenal, but they create legal issues for promoters,” Reprinted with permission from Marketing Management, published by the American Marketing Association, March/April 2008.
Speaker, “A Rockin Roller Coaster: Copyright in an Internet Age,” Northeastern University School of Law Intellectual Property Symposium, Boston, Massachusetts, March 29, 2008.
Author, “New Eco-Regs – The FTC Considers Revising Environmental Marketing Rules,” Promo Magazine, March 2008.
Speaker, “Grokster on Remand: The Implications to Peer-to-Peer and Social Networks,” West Legalworks webinar, January 29, 2008.
Speaker, “Web 2.0: Social Networking, User Generated Content and Digital Advertising - Evolving Legal Issues,” Association of Media and Entertainment Counsel and Kaye Scholer LLP, Los Angeles, California, December 14, 2007 (also presented as an in-house clinical to multiple clients)
Author, Book Chapter, “Legal and Business Affairs Counsel with Respect to Convergence Media,” Entertainment and Media Law Strategies, published by Aspatore Books, 2007.
Speaker, “Social Networking and User-Generated Content,” iHollywood Forums, Los Angeles, California, December 12, 2007
Author, “Eco-Marketing On The Rise and Under Review,” & Speaker, “I Love Green: Producing Content and Selling Advertising for Cable,” Hollywood Goes Green Conference, Los Angeles, California, December 11, 2007.
Author, “Harnessing Creativity or Creating Liability?,” Internet Law & Strategy Part 1 (Using User Generated Content and Engaging Users in Promotional Activities) November 2007, Part II (Online Sweepstakes and Contests) December 2007, (also published in e-Commerce Law & Strategy, December 2007) Part III (Online Agreements, Privacy Policies, Use of Third Party Sites, E-Mail and Children's Issues As Related to Online Promotions) January 2008.
Author, “Hollywood's New Idea Factories: How Advertisers and Their Agencies Work,” Branded Entertainment, A Roundtable Edition of the Association of Media & Entertainment Counsel Magazine, Winter/Spring 2007.
Author, “Coordinating the Roles and Responsibilities of Companies and Their Advertising, Marketing, Promotional and Interactive Media Agencies,” Los Angeles Business Journal, April 2007.
Speaker, “Web 2.0: Social Networking, User Generated Content and Digital Advertising - Evolving Legal Issues,” New York State Bar Association Entertainment Arts and Sports Law Section and Kaye Scholer LLP, New York, New York, November 16, 2007. (also presented as an in-house clinical to multiple clients)
Speaker, “Emerging Social Networking, Consumer Recommendation and User Generated Content Issues,” Advertisers' & Marketers' Regulatory Summit, American Conference Institute, San Francisco, California, September 18–19, 2007. (also presented as in-house clinical to multiple clients)
Speaker, “Branded Entertainment As An Alternative Means of Advertising,” 19th Annual National Forum on Advertising Law, American Conference Institute, June 2007.
Speaker, “e-Marketing, Online and Privacy Law Update,” Mattel, Inc., in-house clinical for Legal Department, El Segundo, California, April 26, 2007.
Speaker, “Legal Issues Relating To Massive Multiplayer Online Games,” Gamer Technology Law Conference, Law Seminars International, March 2007.
Author, “Is Your Web Site COPPA Compliant?”, Internet Law and Strategy, January 2007.
Author, “Privacy Policies,” Daily Journal, December 13, 2006.
Speaker, “Marketing and Promotional Law,” Promax/BDA Conference, 2003–2007. (also presented as an in-house clinical)
Speaker, “Negotiation Theory and Practice,” ABC Disney Cable Group in-house training for Business and Legal Affairs Group, April 2006.
Author, “The New Spamscape: FTC proposals might continue to change the rules on spam,” Marketing Management, January/February 2006.
Author, “The Spam Spat: How will marketers be affected by the fight against spam?” Marketing Management, May/June 2005.
Speaker, “Online Legal Issues Overview,” Paramount (Studios) Digital Entertainment in-house training for key management, June 2005.
Speaker, “Advertising, Online and Privacy Law Update,” Sprint/Nextel in-house training for Legal Department, Corporate Headquarters, Reston, Virginia, June 2005.
Speaker, “Rules of the Game,” Kaye Scholer's Interactive Entertainment Seminar, Los Angeles, California, March 2005.
Speaker, “Gaming Online and Technology Issues,” Disney Internet Group, in-house training for Business and Legal Affairs, March 2005.
Speaker, “Corporate Governance Issues for Entertainment Companies,” Dreamworks in-house training for legal department, January 27, 2005.
Author, “Privacy Patchwork: The 'Anything Goes' Frontier is Becoming More Regulated,” Marketing Management, November/December 2004.
Speaker, “Film and TV Tax Credits,” Louisiana Cultural Economy Initiative Conference, December 2004.
Speaker, “Cyberlaw 101 – What You Need to Know to Avoid Common Legal Pitfalls of Publishing, Selling and Marketing on the Internet,” Mattel, Inc. in-house training for Legal Department, El Segundo, California, 2004.
Speaker, “Acquiring Intellectual Property and Intellectual Property Companies,” New York State Bar Association Entertainment Arts and Sports Law Section, New York, New York 2003. (also presented as an in-house clinical to multiple clients)
Speaker, “Where Success Lies . . . Now and in the Future,” Interactive Marketing Conference, Digital Media Wire, October 2002.

Professional Associations:

State Bar of California

New York Bar Association

American Bar Association (Sections: Entertainment, Intellectual Property(Advertising and Promotions Committee) , Technology and Corporate)

International Association of Privacy Professionals (IAPP)

Association of Media and Entertainment Counsel, Advisory Board

Promax/BDA (Promotions and Marketing Professionals), Special Counsel

Association of Electronic Interactive Marketers, Special Counsel

Board of Editors of the Internet Law and Strategy and e-Commerce Law & Strategy, each publications of American Lawyer Media.

Assistant Professor, UCLA School of Film, Television and Digital Media

Legal Advisory Board, UCLA School of Film, Television and Digital Media

Bar Admissions:

California

New York

Pennsylvania (Inactive)

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